Language and technology solutions provider for business TransPerfect has revealed that its GlobalLink technology is powering NYC Tourism + Conventions’ newly designed website in multiple languages.
The new site has launched in Spanish, Portuguese, German and French and will help travellers from around the world virtually explore and engage with the iconic city in their preferred language.
Translations are run by a customised AI engine and delivered in TransPerfect’s web-based review platform, which allows for simple edits when needed.
NYC Tourism are said to have selected GlobalLink for its AI solutions and seamless integration with the Contentful CMS, as well as the combination of GlobalLink’s technologies which allow the site to be "efficiently" translated and localised in multiple languages within the Contentful interface.
NYC Tourism is "dedicated to promoting the diversity and vibrancy" of New York City and aims to provide a "seamless and immersive" digital experience for international travellers for the city’s history, culture, and attractions.
Its new website offers a comprehensive range of features, including curated travel guides, event and festival calendars, and information on the best places to eat, drink, and explore.
“We are thrilled to partner with TransPerfect to unveil our newly designed website in multiple languages,” said Nancy Mammana, CMO of New York City Tourism + Conventions.
“With TransPerfect's GlobalLink platform, we can provide international travelers with an immersive online experience through our website, nyctourism.com, that captures the essence and diversity of New York City.
She added: "Our goal is to inspire and empower visitors to explore New York City’s five boroughs, from iconic attractions to unique neighborhood gems.”
Phil ShaweTrans, president and CEO of TransPerfect, added: “New York City has been home to TransPerfect’s global headquarters since our inception in 1992, and it is an honor to help promote tourism and enable visitors from all countries and cultures to enjoy this magnificent city.”