Sojern forms its first European Destinations Advisory Board

Cohort of influential leaders met for first time in Paris

AI-powered hospitality platform, Sojern, has proven its commitment to bolstering destination marketing with the formation of its first 2025 European Destinations Advisory Board. 

Similar to its North America-based Destination Advisory Board, this cohort is composed of influential destination leaders from across Europe who are committed to delivering new and innovative solutions to the challenges destination marketers face. 

Its members convened this week in the French capital, Paris for its inaugural meeting.

“Atout France is committed to showcasing the richness and diversity of French destinations, while embracing innovative ways to engage travellers,” said Sophie Mandrillon, Marketing & Partnership Director, Atout France. 

“Working with Sojern is one of the levers we use to deepen our understanding of audiences, measure campaign impact, and ensure we reach travellers in more meaningful, effective ways. 

“We’re delighted to join Sojern’s first European Destinations Advisory Board and look forward to collaborating with fellow destination leaders across the region to exchange ideas, address shared challenges, and inspire future growth for Europe’s tourism industry.”

“Europe is home to some of the world’s most diverse and competitive destinations, each with unique opportunities and challenges,” saidLuca Romozzi, Commercial Director, Europe, at Sojern.  

“The Board will focus on developing shared frameworks around audience measurement, sustainability communication, and AI-led personalisation, key themes reshaping destination marketing globally.

“At Sojern, we’re proud to be uniting voices from across the region to share perspectives, harness digital innovation and co-create solutions that keep Europe at the forefront of global tourism - helping destinations reach and inspire travellers in more meaningful ways.”

Sojern’s commitment to investing in destinations goes beyond helping them identify and engage with ideal travellers - it extends to advancing the travel industry. 

Through its European Destinations Advisory Board, Sojern will collaborate with leading tourism professionals to address the evolving needs of destinations and develop innovative solutions that enable global growth. 

The 2025 Board of Advisors unites experienced leaders who share a common goal: driving the industry forward together.

Sojern is pleased to introduce its first European board members for 2025:

●      Emma Gordon, Senior Marketing Manager, Marketing Manchester

●      Stefano Taddio, Digital Marketing Manager, Promoturismo Friuli

●      Miguel Gallego, Head of Marketing & Communications, European Travel Commission

●      Cormac O'Suilleabhain, Brand Partnership Manager, Tourism Ireland

●      Costanza Giovannini, Project Leader, Visit Tuscany

●      Eleni Mitraki, Director for Tourism Promotion, The Greek National Tourism Organisation (GNTO)

●      Jana Štumpová Konicarová, Director of Marketing & Foreign Offices, Czech Tourism

●      Eve Le Gall, Deputy Marketing Director, Atout France

●      Charel van Dam, Marketing Director, The Netherlands Board of Tourism & Conventions (NBTC)

●      Eliza Ferguson, Head of Consumer Marketing, London & Partners