TOM ERSKINE NAMED CHIEF MARKETING OFFICER AT ACCELYA

Priorities will include improving customer intimacy and creating a culture of innovation and experimentation

Accelya, a global provider of technology solutions to the travel industry, has appointed former AWS and Microsoft executive Tom Erskine, as its new chief marketing officer.

Based in London, Erskine will oversee the planning, development, and execution of Accelya’s marketing initiatives globally. 

He will report into chief revenue officer Andrew Wilcock and will ensure the company remains inherently customer-centric and pro-airline in its approach, while further growing the culture of innovation.

With two decades of experience in the software and technology sectors, Erskine joins directly from cloud web hosting company Cloudways, now part of DigitalOcean, where he was Chief Marketing Officer. Prior to that, Tom held senior roles at Microsoft and at Amazon Web Services (AWS), most recently as AWS’s Head of Enterprise Marketing for the EMEA region.

“This is a truly exciting time for airlines, I’m so proud to be joining an organisation at the forefront of accelerating the digital transformation for the industry,” said Erskine.

“I look forward to driving further growth for Accelya by listening closely to our customers, fostering a culture of innovation and experimentation, and continuing to make Accelya a great place to work for our international team of marketers.”

“Tom’s exceptional experience in the software industry, in particular his years at AWS, will be invaluable in driving Accelya’s customer centricity and unlocking innovation across the company,” added Sam Gilliland, chief executive officer at Accelya.

“He will be a tremendous asset to our leadership team, bringing a fresh perspective, strong international experience, and a track record for really striving to understand customers’ needs and motivations.”