DIGITRIPS’ ambitious European expansion

B2B and B2B2C travel player hires Vicki Wickens

With as many as five million bookings in the past decade to its name, France-based B2B travel distribution solutions provider, DIGITRIPS Group, has implemented its ambitious European expansion plan.

The appointment of Vicki Wickens as the company’s Vice President of International Growth is the first phase, with the DIGITRIPS Group hiring her on the basis that she brings valuable expertise from prior senior roles at Gimmonix, Sabre and Expedia Group.

The new hire comes as DIGITRIPS looks to establish a lasting presence in other key European markets with its modular travel technology solutions. 

This international growth plan follows DIGITRIPS becoming France’s leading B2B and B2B2C platform and recent successful launches in both Benelux and Italy.

Its competitive portfolio, comprising 1.2m hotels, flights from 500+ airlines, transfers, dynamic packages, and an extensive range of value-added services, is designed to scale rapidly and seamlessly across Europe. 

“We are delighted to welcome Vicki Wickens as Vice President of International Growth,” said DIGITRIPS co-founder Nicolas Brumelot. 

“This new appointment and position reflect our commitment to strengthen our leadership team as we engage to expand and grow. 

“Vicki brings not only a wealth of experience in sales and business development, but also a deep appreciation for our culture and values.”

Vicki said of the move:  “Joining DIGITRIPS at the dawn of its European expansion is a rare opportunity. It is the chance to build something from the ground up. 

“DIGITRIPS is already established as a market leader in France, with proven products and capabilities, and I am excited to bring my commercial leadership and customer engagement experience to help shape this next chapter, taking their success story into new markets and driving even greater value for clients and partners worldwide."