Former Agoda product head joins Pattern Insurance to drive global growth

Former Agoda product head joins Pattern Insurance to drive global growth

With 20-years' experiences in the technology industry, Ido Hertz will oversee the insuretech firm's product vision, strategy, and execution

by Aidan Poole

Pattern Insurance has named Ido Hertz as vice president of products to drive further growth in the global insurance market sector.

Hertz arrives with other 20 years of experience in the tech industry, most recently as head of international travel recovery products for OTA Agoda, which saw him work in Asia to lead initiatives to address travellers’ needs during COVID.

At Pattern he will oversee the company's product vision, strategy, and execution.

Hertz said: “My breadth of product experience from telecom, consumer goods and IT, as well as travel, means I can bring real innovation to Pattern as VP of Products.

“I have closely followed Pattern’s impressive growth as a comprehensive embedded insurance solution.

"I look forward to working with the team to reshape the future of insurance and travel in a new exciting way.”

Meitav Harpaz, chief executive and co-founder of Pattern, said: “Ido is a fantastic addition to our growing team.

“His expertise in product management makes him the perfect fit to drive our next phase of innovation.

“Pattern’s vision is to protect consumers’ purchases and co-create personalized insurance offerings, seamlessly integrating into the customer journey.

“I know Ido can help us achieve this on an even larger scale.”

Pattern Insurance is a global InsurTech managing general agent (MGA) that services online travel, recreation, and events firms using technology and data to enhance customer experiences.

The company operates has offices in Silicon Valley, London, Paris and Tel Aviv while operating globally with brands including Amadeus,, Liknoss, Gulliver, Invia, Issta and Variety Cruises.