Opally raises first angel round to accelerate European expansion

Opally has evolved from an email management tool into a full platform covering the entire spectrum of guest communication

Opally has closed its first angel round, bringing on five investors with backgrounds in hospitality, fintech and artificial intelligence. The Danish start-up’s backers include People Ventures, the Nordic early-stage venture capital firm where Anders Kynde Frederiksen is general partner; Lasse Kjær, co-founder of Understory; Christian Markedal, founder of DigitalGuest; Jonatan Marc Rasmussen, co-founder of All Gravy; and Bjarke Klinge Staun, an angel investor who previously backed Lovable.

The funding comes as Opally reports rapid growth. Founded by Gustav Søgård, the platform has moved from 12 hotel clients in December 2025 to more than 50 properties across five European countries: Denmark, Sweden, Germany, Austria and Greece. “This is not a bet on an idea. Hotels across Europe are already using Opally every day to handle thousands of guest inquiries. Every week, more properties are joining – from boutique hotels to historic manor houses and urban design hotels.”

A complete platform for guest communication Opally has evolved from an email management tool into a full platform covering the entire spectrum of guest communication. Its offering includes an AI-powered chatbot for hotel websites, a voice assistant that can take calls on behalf of reception, automated responses for WhatsApp, Messenger and Instagram, and a tool to help draft replies to guest reviews. The company has also developed AI Visibility, designed to improve hotels’ presence in AI-driven search engines such as ChatGPT, Claude and Gemini.

The platform integrates with hotel systems including Mews, Apaleo and BookVisit to draft accurate, on-brand replies that staff review and send. Reception teams retain control by validating messages before they go out. “We’re not here to replace the receptionist. Our goal is to give them back the time to focus on what matters most,” said Søgård.

With this round, Opally aims to accelerate its expansion in Scandinavia and the rest of Europe, deepen integrations with property management systems and roll out new features. The company also reports concrete interest from Switzerland and Norway as it pursues European growth.