Norwegian developer Adventure Tech launches Bilberry platform in the UK

Norwegian developer Adventure Tech launches Bilberry platform in the UK

The travel and tourism technology specialist is one of the supplier partners for tomorrow's Travolution European Summit in London 

Norwegian travel and tourism technology supplier Adventure Tech is expanding into the UK with its activity company management platform Bilberry.

The firm, which is owned by Norwegian travel and shipping firm DSD, is opening a new office in London and has hired a new UK-based team to drive growth in the market.

To support its strategy, the firm has appointed experienced industry executive and former Tripadvisor global director Helena Egan as chief strategy officer.

Egan is also the co-founder and chief executive of Planet Egan Oy, a boutique sustainable travel consultancy and sits on the board of the Nordic Tourism Collective.

The London-based sales and partnership team includes Necla Sozen, formerly of Tripadvisor, Emily MacNeill, formerly of Klook and Prolific, former senior tourism manager at Aviareps, Andy Price, and Maria Andrea, who has worked for Hays Travel and Plum Guide.

The Bilberry platform has been developed to help activity providers to operate more efficiently. It was originally developed by adventure firm XXLofoten which DSD acquired.

The technology was further developed to include a range of features for firms to manage booking, resources, subcontractors and invoicing and relaunched as Bilberry in 2021. 

Frode Myrseth, chief executive of Adventure Tech, said expansion into the UK comes after the firm has achieved considerable traction in its home market of Norway.

“After taking a 10% market share in our first year of operations in Norway, it was obviously time to look further afield and take Bilberry to international markets,” he said.

Egan added: “After a very challenging few years for the travel and tourism industry, we’re delighted to be building on the success Bilberry has enjoyed in Norway by expanding into the UK and international markets.

“We believe we have a unique proposition streamlining the operations of activity and adventure companies. 

“We extend a warm welcome to our new sales and partnerships team in London who bring with them a wealth of experience in the travel and tourism industry, which will be instrumental to realising our international growth plans.” 

Adventure Tech’s head office remains in Svolvaer in the Lofoten Islands in northern Norway.

The firm is one of the technology supplier partners for tomorrow’s Travolution European Summit in London where it will be conducting one-to-one meetings with prospects.