Platform updates improves user experience, ease of use, and access to additional data
OTA Insight rebrands as Lighthouse with new capabilities and unified commercial platform
Global cloud-based market intelligence for the travel and hospitality industry OTA Insight has rebranded to Lighthouse.
The rebrand consolidates multiple products and acquired companies into a single, unified commercial platform.
This shift marks a “significant” milestone in the company's continued evolution as a unified platform that fundamentally reimagines commercial strategy for the travel and hospitality industry.
The name was chosen to “symbolise the company’s role in illuminating insights, transforming confusion into clarity, and enabling confident decision making”.
"Our capabilities and vision have outgrown the OTA Insight name," said Sean Fitzpatrick, CEO of Lighthouse.
“As Lighthouse, we bring the most accurate, real-time data from multiple sources into a single platform, process that data using the latest AI & machine learning techniques and complement it with amazing customer service.
“We listen to our customers and continuously innovate to deliver straightforward, intuitive tools that save time, boost revenue, and remain user-friendly.”
The enhanced Lighthouse platform introduces new business intelligence capabilities, new short-term rental insights, and a new look and feel to “enhance” the user experience for commercial decision makers.
Data from strategic acquisitions, including Transparent and Kriya RevGen, has been integrated into the Lighthouse platform.
It now encompasses features such as rate insight, market insight, benchmark insight, parity insight, business intelligence, distribution and destination insight, pricing assistant and hotel data solutions.
Lighthouse currently serves hoteliers across 185 countries, built from data sets covering over 725,000 hotels and 19 million short-term rental properties globally.
Its services are relied on by revenue and hospitality professionals, destination marketing organisations, asset managers, and short-term rental professionals.
“Our brand promise has always been to listen to our customers, continually innovate based on the latest technologies and deliver the best customer service in the industry.
“We have a new name, and new capabilities, but our core values remain the same.”
He added: “Lighthouse reflects not only who we are today, but where we are headed in the future.”
The firm has also launched a new official company website to coincide with the rebrand.