H10 Hotels now officially part of Emerging Travel Group

Spanish chains properties available to the group’s B2C audience

Emerging Travel Group (ETG), the global travel company operating the RateHawk, Roundtrip, and ZenHotels brands, has formed a new direct partnership with H10 Hotels Group, one of the leading Spanish hotel chains. 

Under the agreement, H10 Hotels’ properties will be available directly for Emerging Travel Group’s B2C audience, securing distribution to over 20 million monthly guests worldwide.

H10 Group offers travelers various kinds of accommodations, including premium seafront hotels, all-inclusive resorts and contemporary luxury properties. 

The partnership covers the entire collection of more than 65 properties, across brands including H10 Hotels, The One By H10 Hotels, Ocean Signature Resorts, H10 Horizons Collection. 

The company operates in 25 destinations across Europe and in the Caribbean, with most accommodations located in Spain, Italy, Portugal, Germany, the UK, Mexico, Dominican Republic and Jamaica. 

Previously available through third-party providers, H10 properties will now benefit from direct integration, securing advanced booking management, payment, and marketing tools that simplify operations and increase visibility. 

Victoria Shamshurova, Interim Managing Director for Wholesaler Business Unit at Emerging Travel Group, commented: “Spain is leading the list of top booked destinations on our platforms, with bookings to the country up by 25% year-over-year. 

“Collaboration with H10 Hotels Group is an important milestone that enables us to offer our audience an even wider selection of high-quality accommodations. 

“Demand for H10 Hotels Group’s properties has always been strong among our clients, and we expect that this integration will make the inventory more accessible for our clients and enable our hotel partner to reach a broader audience and increase their bookings.’' 

The integration is enabled through Spanish technology provider Connectycs.