Exoticca unveils AI-powered SmartFare technology

The platform can filter 6.5 million flights daily

Online tour company Exoticca has established an artificial intelligence-powered platform to help consumers match flights and other trip elements to their tours.

According to the company, the technology, which can filter 6.5 million flights daily by factors including duration, layovers and price, allows travellers to find the best option. 

“This powerful system allows Exoticca to respond to dynamic market conditions, especially during high-demand times like Black Friday, when the company may need to create more than one thousand trip options in a single day,” it said in a statement.

SmartFare also helps travelers sift through hotel, transfer and activity options from Exoticca partners to find the best prices, bringing in factors relevant to the different travel elements such as property location, customer sentiment for experiences and service equality for transfers.

“Exoticca is changing the way that travelers plan their journeys by blending cutting-edge technology with deep local expertise,” said Pere Vallès, CEO of Exoticca. 

“With SmartFare, we’re curating experiences that deliver exceptional value and quality, both in the air and on the ground. We want travellers to enjoy every step of their journey without stress or compromise.”

Recently Vallès acknowledged that equity and venture debt funding received by the company in the past year would go towards its technology, helping it ‘modularise’ its trips and establish itself in the connected trip space.

"The way we understand the connected is a trip that has multiple components and that has to meet two criteria. 

“One is that these components need to be arranged in a certain order for the trip to make sense and second and more important, is these different components need to be synchronised, and they need to remain synchronised at all times. 

“We want to be a player in this field and this requires an investment in technology," Vallès added.

The company has also launched a number of fintech-style products, including Best Price Guarantee and Flex Cancellation.