‘Dreamcrafter’ holiday finder portal Simpson Travel’s new offering

First in its field for intuitive villa and hotel search

Leading villa and boutique hotel specialist Simpson Travel’s latest innovation enables agents to help clients find their perfect villa or boutique hotel holiday at the click of a button. 

Its website’s new ‘Dreamcrafter’ holiday finder uses intuitive, emotive search terms such as ‘best infinity pools’, ‘perfect properties for family celebrations’ or even ‘uninterrupted sea views’, this innovation offers a very user-friendly way to find the ideal property for clients, based on what is most important to them.  

Each search is expected to create a personalised, image-led range of options which fulfil the ‘wishlist’ that has been requested, drawing from Simpson Travel’s extensive range of handpicked villas and boutique hotels across the Mediterranean.  

By providing more specific detail in the search terms, the resulting shortlist can be more appropriately refined.

Managing Director Ed Pyke said of the move: "We're delighted to launch our new ‘Dreamcrafter’ initiative and are the first in our field as villa operators to innovate with AI technology in this way. 

“Traditional searches are often quite functional - focussing on destinations, villa size or location. But we know from research with our clients that often the impetus to book a villa is based on something much more subjective and heartfelt. 

“For a luxury villa holiday - perhaps more than any other holiday - imagining yourself sitting in the villa is very much part of the decision-making process, so the look and feel of the property; its setting; its views, are all key in helping make this choice. This is where the Dreamcrafter comes into its own, creating an individualised, image-led shortlist that will match - and hopefully exceed - clients’ expectations.”

Hannah Naylor-Vane, Head of Trade Sales, added: “With our new Dreamcrafter holiday finder, we are helping agents turn their clients’ dreams into reality. 

“Agents often tell me how useful our imagery is for them both in their interactions with clients, but also in their own social media activity. Dreamcrafter will complement what we already offer agents in terms of training, product knowledge and support and is a fantastic example of embracing AI to help enhance customer service.”