DIGITRIPS bolsters leadership team with Deputy CEO

Patrick Lemaire to accelerate international growth

Travel technology company, DIGITRIPS, has welcomed a new hire to the team, appointing Patrick Lemaire as the B2B and B2B2C travel distribution group’s Deputy Chief Executive Officer.

The appointment marks a new growth phase, characterised by strengthened governance and a renewed international ambition. 

Lemaire succeeds Émilie Dumont and will work alongside co-founders Carlos Da Silva and Nicolas Brumelot.

Leveraging his extensive experience, Patrick will lead DIGITRIPS through its next stage of development, focusing on international expansion, technological innovation, and the strengthening of strategic partnerships across Europe and beyond.

“Joining DIGITRIPS at this pivotal moment in its growth is a tremendous opportunity,” Lemaire said. “The group has a solid technological foundation, a distinctive offering, and a highly committed team. I am excited to contribute to the next chapter of this journey and to support its expansion into new markets.”

A graduate of the École Nationale des Ponts et Chaussées and the National University of Singapore, Lemaire brings more than 20 years of experience in consulting, entrepreneurship, and the travel industry, both in France and internationally.

After starting his career in strategy consulting at Roland Berger and founding his own company, he held several executive positions within major industry players, including Fram-Promovacances and Smartbox, where he led digital operations and business activities across Europe.

After 10 years of continuous growth, DIGITRIPS is entering a new phase of European expansion. To support this trajectory, the group says it is strengthening its organisation with the creation of two new leadership roles within its Executive Committee.

Sophie Laporte Linossier joins the Executive Committee as VP Customer Service, effective October 16.

With more than a quarter of a century of experience in customer relationship management and user experience transformation – gained at P&O Australia, Air France KLM Australia, and Smartbox UK – Sophie will be responsible for enhancing service quality and ensuring that customer satisfaction remains at the core of DIGITRIPS’s European growth strategy.

The group aims to accelerate its development along three key strategic priorities: international expansion, technological innovation and product diversification, as well as operational and customer excellence.