CIC Hospitality to personalise guest communication

Partnership with Bookboost to further innovate

Hospitality engagement platform, Bookboost, has agreed to terms with CIC Hospitality in a bid to better its innovative approach to guest experience.

With a portfolio of more than 30 properties across Europe, including renowned brands such as Best Western and Radisson, this collaboration will enable CIC Hospitality to streamline its guest communication. 

By integrating Bookboost’s Multi-Channel CRM and Unified Inbox, CIC Hospitality can manage all guest communication from a single platform, reducing response times and increasing efficiency, enabling them to automate 80% of recurring communications and reducing manual work by around 20% for their teams. 

“This partnership marks another critical step in our digital transformation,” said Øyvind Frisak, CCO in CIC Hospitality. “Bookboost provides us with a powerful yet flexible platform to engage with our guests in a more innovative and personalised way, across their preferred channels. It's a key part of our strategy to combine technology with genuine hospitality.” 

The platform’s data management capabilities and data-driven personalisation will help CIC Hospitality tailor interactions across channels like email, WhatsApp, and SMS, ensuring that guests receive timely and relevant information throughout their stay in the channel of their preference, increasing CTR (Click-Through Rate) and conversions. 

“CIC Hospitality is redefining modern hospitality and unlocking their guest data; we’re thrilled to support their vision with our platform,” said Willem Rabsztyn, CEO of Bookboost. 

“Our technology enables hotels to scale their guest communication and marketing effortlessly while maintaining high levels of personalisation. With Bookboost as a foundation, CIC Hospitality can ensure every guest interaction is meaningful, timely, and engaging.”

This partnership aligns with CIC Hospitality’s mission to combine digital innovation with human hospitality. 

By leveraging Bookboost’s capabilities, the group is set to improve both operational efficiency and guest satisfaction, delivering a seamless digital guest journey while maintaining a warm, personal touch, proving that technology and personal service can go hand in hand.