Best Western and Tripadvisor launch multi-city AI planner for World Cup

Best Western Hotels & Resorts and Tripadvisor have unveiled 'Go for the Goal', an AI-powered planning tool designed to assist fans in organising multi-city itineraries in anticipation of the 2026 FIFA World Cup in North America.

The tool is designed for the specific needs of a major international tournament like the 2026 FIFA World Cup, bringing together BWH hotels located near stadiums, suggested itineraries between matches, and personalised recommendations. Designed for major international tournaments like the 2026 FIFA World Cup, the tool brings together BWH hotels located near stadiums, suggested itineraries between matches and personalised recommendations. More than 200 of the group's properties are located within a 40 km radius of the host stadiums in the United States, Canada and Mexico. The tool is available in English and Spanish.

It leverages Tripadvisor data and traveller preferences to generate seamless itineraries from one city to another. It prioritises convenience and availability while covering the entire BWH Hotels portfolio, from upscale WorldHotels to budget-friendly options such as SureStay. In addition to accommodation, the tool offers suggested routes between matches and curated recommendations of restaurants, cultural landmarks and fan-friendly experiences. The itinerary is designed to be flexible in case of changes to travel plans, using AI to suggest nearby alternatives without requiring complete reconstruction of the route.

Go for the Goal must address the specific challenges of an event like this edition of the World Cup, hosted across three countries, which can lead fans to follow their team thousands of kilometers depending on the results. This is the first time in the competition's history that three countries have been chosen as hosts. These circumstances make organizing a trip particularly complex for football enthusiasts. This platform aims to simplify the creation of a structured itinerary, close to the stadiums, and supported by inspiring content to fill the gaps between matches.

“With our dynamic AI trip planner, we're using cutting-edge technology to elevate the journey for travelers heading to this global event," explains Steven Paganelli, VP Global Media & Partnerships, Tripadvisor. "Rarely do events at this scale occur, and with sports tourism booming, we're thrilled to team up with Best Western to champion fans and power an all-new era of AI-driven travel. At the heart of this partnership is the traveler who we're arming with the right insights, guidance and inspiration to plan their perfect trip, giving them everything they need to get closer to the action with confidence and ease.

The platform is accessible via goforthegoal.ai and already covers the United States, Canada, and Mexico, with more markets to come. It features over 200 BWH Hotels within a 40-kilometer radius of stadiums. Content is available in English and Spanish. BWH Hotels boasts 18 brands and approximately 4,300 hotels in over 100 countries.