Adalte appoints Diego Di Paolo as Head of Sales as marketplace strategy shifts

The move aligns leadership reinforcement with a strategic shift toward a more dynamic, multi-level marketplace model

Adalte has named industry veteran Diego Di Paolo as Head of Sales, an appointment unveiled at Fitur Madrid that underscores the company’s global ambitions and the next phase of its Community.Travel platform. The move aligns leadership reinforcement with a strategic shift toward a more dynamic, multi-level marketplace model.

With experience spanning Europe, Africa, Asia and Latin America, Di Paolo has held senior roles at Francorosso, Alpitour, Globalia and Ávoris. His background bridges destination management and complex commercial negotiation, complemented by his work as a university lecturer in tourism marketing. At Adalte, his mandate is to accelerate international growth by activating a wide network of relationships and aligning public and private stakeholders around scalable, cross-border opportunities.

Adalte frames the hire as a cornerstone in its growth roadmap, emphasizing Di Paolo’s ability to connect diverse markets and translate strategic vision into commercial traction. The timing—coinciding with one of the travel industry’s flagship trade shows—highlights the company’s intent to step up its profile with global partners and buyers.

In parallel, Adalte is evolving Community.Travel into a multi-level marketplace designed to mirror the complexity of real-world travel distribution. The goal is to strengthen collaboration with leading tour operators and enable more precise matching of supply and demand. The platform introduces greater versatility for buyers who seek to scale and act as suppliers, supported by intuitive modules for product upload and consolidation of third‑party services. Adalte positions technology not just as infrastructure but as a catalyst for long-term, business-to-business partnerships.

Adalte describes itself as a software house and travel tech provider specializing in the distribution of multi‑day tours and packages. Through its Travel Hub and marketplaces such as Community.Travel, the company combines high-end technology with sector expertise to support global trade and distribution, with a reinforced sales leadership to drive its next stage of expansion.