A few weeks after Meta launched Muse, a general-purpose personal AI agent, travel firms are starting to plug their APIs into the new channel.
The SaaS provider for hospitality will let partner hotels boost visibility and avoid bookings being captured by OTAs.
With this connection, when Muse identifies a Cloudbeds partner property in a travel search, it can pull live rates and availability.
The traveller is then routed to the hotel’s Cloudbeds Booking Engine, and the transaction is recorded as a direct booking.
For hoteliers, the integration opens a new source of demand within the Cloudbeds interface, without adopting a new system.
It also provides a structured response for AI agents, rather than defaulting to an OTA.
Adam Harris, chief executive of Cloudbeds, said:
“Every time travel discovery shifts – metasearch, mobile, now AI agents – the industry’s reflex is to let someone else own the guest and charge the hotelier for the privilege. We’re not doing that again. When an agent finds a property that runs on Cloudbeds, the booking lands where it belongs: in the hotelier’s own system, as a direct booking, with the guest relationship intact.”
The integration is due to go live in the first quarter of 2027 in the United States.
Founded in 2012, Cloudbeds says it works with tens of thousands of properties in more than 150 countries.
