This is the first acquisition for the company, set up by chief executive Paul Stanyer five years ago.
The company will now offer transfers between airports and private residences, as well as arrivals transport to resorts and cities throughout the world.
Holiday Taxis provides both private taxis and shuttle services in 40 countries and works with 7,500 UK travel agents.
Where2Guv, which started trading four years ago, allows direct customers and travel agents to book transfers from fixed locations or from postcode-to-postcode with the ability to calculate prices instantly and then book online.
“Holiday Taxis has worked with Where2Guv on a partnership basis for the three years. Since the inception of Holiday Taxis we have identified the UK market as a key area for growth via our existing and prospective distribution channels, and for both leisure and corporate clients,” says Stanyer.
The seven Where2Guv staff will be retained at their Hailsham, East Sussex office, and managing director Stephen Dean will report into Stanyer. The 27 Holiday Taxis employees will remain based in Burgess Hill, West Sussex .
The Where2Guv brand name will be retained and both brands will initially work from their own technology platforms, though both products can be booked from either the Holiday taxis or Where2Guv sites.
Stanyer described business as “buoyant” with sales up 110% year-on-year and did not rule out further acquisitions.