Global travel wholesaler GTA is to unveil its first mobile tool designed to make life easier for travel agents and provide new revenue opportunities.
Emutrip will start life as a free itinerary builder but will be developed into a tool for travellers; accessible in store, at home and on the move.
Agents can use emutrip to create, build, edit and organise their clients’ travel itineraries.
Emutrip will eventually evolve into an “all-in-one” sales tool for agents that will connect to third party content such as local weather and news, promote special offers, room upgrades, transfers or destination services while clients are on their trip, and enable travellers to book direct through their smartphone or tablet.
GTA chief executive, Ivan Walter, said: “GTA has always been at the forefront of travel industry technology and is spurred on by increasing invention and competition coming into the market.
“I’m excited to announce emutrip which will add value for travellers and build awareness of agents’ brand and expertise.
“As we celebrate our 40-year legacy and with millions invested in innovation to drive our business forward, 2015 will be the beginning of an exciting new era for GTA.
“The expertise and experience of our people, our authoritative presence in ‘hot spot’ and rising destinations and source markets, and our market-leading performance through technology solutions will benefit our customers for decades to come.”