API translation will help partners expand internationally, says A2Btravelextras

API translation will help partners expand internationally, says A2Btravelextras

Trade supplier A2Btravelextras says it has broken down the barriers for travel firms to expand internationally by translating its API and website into 34 different languages.

This has opened up markets in more than 60 different countries around the globe, meeting a growing demand for UK-based firms looking for growth overseas.

Renaldo Scheepers, founder and chief executive, said the firm was now reaching a critical mass following last year’s buyout of Resorthoppa.com from the Low Cost Holiday Group.

The West Byfleet-based company also operates the A2Bairportparking.com and A2Btransfers.com brands and is a key supplier for agents dynamically packaging their own trips.

Scheepers claimed A2B was now the UK market leader with a projected turnover of over £30 million – up from £26 million last year – and will provide great value transfers to 2.4 million passengers.

“We are helping anybody that wants to expand internationally. We have removed all barriers for our clients to going international.

“A lot of people have not cracked this yet, but I think we have cracked it. We have a simple product but we have invested a lot of time and money into translating it into all these languages and converting our technology to facilitate all of these markets.”

Scheepers said international sales were already growing strongly and accounted for around a quarter of its overall business.

The firm already has a mobile app but is poised to launch its mobile site soon, Scheepers saying mobile was a vital area for all travel firms to get into.

“With mobile it’s probably the first time you can physically see things changing in front of your eyes. If travel companies do not adapt they are going to get left behind,” he said.

Working with web performance specialist DC Storm, A2B recently switched its affiliate marketing strategy to multi-attribution, implementing a model that favours first and last clicks equally.

“More people should look at this,” said Scheepers who claimed the move had saved the company £40,000 in the last three-and-a-half months.

“Agents are wary of implementing multi attribution with affiliates because they fear they may lose sales and because they are too dependent on affiliates, but the more people that adapt this model , the better it will be for the industry.

“The affiliates are open-minded because at the end of the day more win. Each agent has to look at their own business model and see what works for them.”

In April Scheepers won the Travel Industry Hall of Fame Young Entrepreneur of the Year award and in 2010 he was highly commended in the Travolution Awards Rising Star category.

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