Price comparison website directflights.com has struck a partnership with businesstraveller.com to power a new flight search functionality.
The white label deal provides businesstraveller.com with a fully branded flight search function, allowing their website visitors the ability to find flights easily and quickly.
Mark Caswell, businesstraveller.com’s editor said: “This is a great partnership for both us and our users.
“Directflights’s state-of-the-art comparison functionality provides our users with the ability to search airlines and travel agents globally to get the best deal for their needs.
“The flight search filters allow the user to pick not only the cheapest flight but choose according to departure and arrival times and by airline alliance should they wish.’
Rob Stross, Directflights director, said the partnership has been live for over a month and early signs were positive.
“This is looking really good. It allows Directflights’ current travel agency and airline partners access to a highly qualified targeted audience, predominantly looking to purchase business class flights.
“Part of our strategy for growth is to look at relevant parties where we can add value to their website by inclusion of a branded flight search. If the site is right it is a win/win.
“They generate incremental revenue, we generate additional traffic and our travel agency partners get more bookings.”