Travel channel management firm RateGain took the lid off its next generation travel management technology at last week’s World Travel Market.
The firm also announced the opening of a new London office at the annual trade show that takes place in London’s ExCel exhibition centre.
RezGain offers property owners the ability to distribute their inventory through new emerging channels such as social networks Twitter and Facebook.
RateGain said the new system “connects channel management to new age channels through a faster promotion management, a smarter reservation dashboard and an easier inventory management”.
Bhanu Chopra, RateGain chief executive said: “I am very pleased to announce the launch of RezGain, our next generation channel manager.
“This offers several innovative features for hotels to address the new age challenges in channel management.
“To begin with, hotels can distribute over thousands of traditional channels as well as new age channels and also run promotions on their Facebook and Twitter pages.”
“RezGain is the first channel manager to utilise intelligent algorithms to dynamically manage rates and effectively distribute the hotel’s common pool inventory.
“The enhanced reporting offered in RezGain helps hotels identify the key performance indicators of individual channels and effectively optimize their distribution mix.”
RezGain allows yield manager to better manage their inventory by applying price and allocation updates for several room-types on different extranets.
Users can customize this feature to set up pricing rules between various room or rate types across multiple extranets based on the demand.
RateGain’s new London office which will act as a regional hub, will help it further establish its presence in Europe, the company said.
Chopra added: “Our location in London is of strategic importance. We understand and value the needs of the European market, and by tapping into London’s multi-cultural workforce, we are able to service our customers with native speakers of their languages, and be only a short hop away from any of their offices.
“We have had tremendous success over the last few years and we continue to see potential for more growth in Europe. The new office allows us to build the market, promote the RateGain brand and provide Europe with a new level of support that RateGain is known for in the global market.”