Brighton-based digital marketing agency SiteVisibility has published an eBook including its blogs on SEO as it seeks to raise funds for children’s charity NSPCC.
The A-Z step-by-step guide to SEO is available on Amazon priced £2.05. It is aimed at business leaders, directors and chief executives, SiteVisibility said.
The firm published its first in a series of ABCs for SEO by digital marketing manager Graeme Benstead-Hume on its website in June 2011.
The first focused on ‘analytics’, the last published a year later on ‘The Google Zoo’, looking at the search engine’s ever-changing algorithm.
Jason Woodford, SiteVisibility chief executive, said: “Our ABC’s of SEO eBook is just one of the ways we help businesses understand and adopt impactful SEO within their marketing mix.
“With our Internet Marketing Podcast, BrightonSEO and our blog, we’re well known for sharing our knowledge; the ABC’s of SEO guides have already proved popular among agency-based and in-house marketers but I also recommend that business owners, CEOs and directors buy the eBook to grasp how SEO can really help their business achieve its objectives.
“As part of our on-going CSR campaign, all proceeds will be donated to the NSPCC which will make a difference to so many lives.”
The publication of the eBook coincides with the next BrightonSEO Conference on September 14th, which SiteVisibility organises.
The event, held at the Brighton Dome, sees leading speakers from the search marketing industry address hundreds of industry professionals from around the globe.