An enhanced attractions content solution for travel partners and hospitality providers combines TripAdvisor’s attractions content with booking options powered by Viator.
The joint offering enables industry users to provide travellers with the ability to discover local things to do directly within their online and mobile channels, as well as book tours and activities through the integration with Viator.
Radisson Blu is the first partner to implement the enhanced content solution, via the Radisson Blu One Touch app.
Accessed through the app’s “Out & About” section, travellers have descriptions, ratings, reviews and photos for 690,000 attractions and things to do listed on TripAdvisor.
The addition of Viator’s database of more than 43,000 tours and activities means that many popular attractions are now also bookable.
The enhanced attractions content solution can be integrated across multiple touch points throughout the customer journey via a single API, including mobile and desktop web, mobile apps and email, enabling hoteliers and other partners to showcase top rated attractions, things to do nearby or specific categories of things to do.
The integration provides hotel partners in particular with a new way to convert potential guests – 82% of global travellers cite proximity to key attractions as important to their decision to book accommodation.
It also helps hotels engage with guests during their stay, offering them relevant and timely ideas for things to do while on their trip.
TripAdvisor senior hotel partnerships director, Minesh Shah, said “Travellers search for experiences on the go, with 67% looking for things to do on their mobile device while in their destination.
“Our enhanced content solution helps partners surprise and engage travellers by providing them with inspiring attractions content and, going one step further, helping them to seamlessly book selected activities.”
Radisson Blu branding vice president, Rose Anderson, added: “Our vision with the Radisson Blu One Touch App has always been to provide easily accessible seamless experiences at various touch points throughout a guest’s stay, whether that be for mobile check-in, ordering room service, or around the clock, instantaneous contact with the front desk.”