Ryanair unveils digital enhancements

A ‘My Ryanair Club’ with member benefits and a ‘Ryanair Rooms’ accommodation platform are in the pipeline as the budget carrier ramps up its customer service offering.

Digital enhancements such as travel extras in the Ryanair app, ‘one-flick’ payments and automatic check-in are also planned.

The enhancements to the airline’s ongoing ‘Always Getting Better’ initiative emerged at its annual meeting in Dublin.

Ryanair has already started the early release of its summer 2017 schedule and is promising fare cuts of up to 12% over the winter.

The airline’s full year traffic is forecast to hit 117 million passengers – a rise of almost 10 million, with annual net profit guidance range of €1.375 billion to €1.425 billion from €1.242 billion.

Ryanair chairman, David Bonderman, said: “Our record traffic and load factor growth demonstrates the continued success of Ryanair’s low-fares and our ‘Always Getting Better’ customer experience programme.

“As our recent full year guidance confirmed, Ryanair expects average fares to fall by between 10% to 12% in the six months to March 2017.”

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