British Airways is further adopting Iata’s New Distribution Capability in conjunction with travel search engine Kayak.
The distribution deal sees the Priceline subsidiary brand become the first travel company to offer consumers the ability to pay for seats on British Airways flights via its site.
This was previously restricted to the airline’s BA.com website.
Kayak is integrating the airline in its facilitated booking path by using the BA-developed NDC.
This will enable customers to directly book BA flights through KAYAK websites.
This NDC launch, which will see customers able to book both direct and connecting flights, also allows
BA head of distribution, Ian Luck, said: “With every new adoption of NDC we see more elements launching – in Kayak’s case, the ability to book and pay for preferred seating and guarantee customers the seat they want.
“There’s a great impetus behind NDC now and we’re seeing real interest and engagement from the travel industry.
“It’s a great way to bring our products and services to life. It demonstrates the real value that British Airways offers, including all of the elements that go in to the fare, enabling them to manage bookings in a way that was previously only available on BA.com.”
Kayak business development vice president for Europe, Annie Wilson, added: “We are very excited to have British Airways integrated into our facilitated booking path.
“This is a great opportunity for our users to have a better experience by searching and booking flights directly on our sites”.
Other recent NDC developments from the airline have included the ability to pre-book additional luggage, advise the airline of catering requests, add Executive Club and On Business numbers to bookings and pay BA via Iata’s Billing and Settlement Plan.