VIP Eurostar customers are to be offered a new web app so they can access online versions of magazines and newspapers.
Digiredoo is a new digital reader service created by agent Cyber-Duck for Dawson Media Direct, a part of Smiths News which suppliers newspaper and magazines to the travel industry.
The app will allow travellers in the Eurostar lounge to read publication like The Financial Times for free on their laptops, tablets or smartphones via the train operator’s Wi-Fi network.
The publication can be downloaded to be read offline during the journey. The adaptive HTML5 app changes to suit different screen resolutions of laptops, tablets and smartphone.
Neil Dawson, Cyber-Duck’s user experience designer, said: “We are very pleased with how this project turned out.
“Adaptive web design is embedded within our design ethos. The web app produced for Dawson Media Direct is a perfect way for travellers to interact with exciting news publications regardless of the device, browser or operating system they are using.”
Cyber Duck claims Digiredoo is the first service of its kind for the UK travel industry in allowing users to obtain newspapers and magazines from a variety of sources that can be viewed, downloaded and enjoyed while continuing their journey.
Kevin Birchmore, head of technology at Dawson Media Direct added: “Less and less people are carrying bulky computers with them when travelling.
“As well as catering for laptop travellers, Dawson Media Direct wanted to create a web app that also enables tablet and smartphone travelers to read news regardless of whether they are using iOS, Android, Windows or Blackberry devices.
“We are happy to be the first in the industry to offer web app solution that is not device dependent.”