Affordable Car Hire is the latest travel company to be signed up to the Tesco Clubcard customer loyalty scheme.
Tesco customers are able to redeem Clubcard vouchers against cars booked through the car rental company.
Affordable Car Hire chief executive Angela Day said: “We’re delighted to have teamed up with Tesco and look forward to providing their customers with a car rental service that provides outstanding value and industry-leading service standards.
“The deal with Tesco Clubcard reflects the growing recognition of our brand in the UK and the progress we have made over the last few years.”
Tesco Clubcard senior partnership manager Jennifer Alspach said: “Affordable’s global coverage made the company an ideal partner for Clubcard rewards where we offer Tesco’s 16 million Clubcard customers fantastic value with our 600 partners.
“Given our focus on broadening the range of travel rewards available to our customers, we are very happy with the addition of Affordable Car Hire.”