SYYCO Affiliate Marketing has agreed a deal with airport parking specialist Purple Parking to run its affiliate relations.
The deal will see Purple Parking’s affiliate programme overhauled with the aim of raising its profile both among affiliates and consumers.
Simon Terry, managing director of SYYCO Affiliate Marketing, said: “We have got some great ideas and innovative solutions that we believe can really grow this business.
“We will be leveraging our travel relationships and driving consistent and widespread communications to make Purple Parking the go-to provider for everyone’s airport parking needs.
“We believe that their unique brand complements our portfolio perfectly and look forward to a successful association with Purple Parking.”
Olive Inwards, of Purple Parking, added: “We are delighted to be working with SYYCO and look forward to a strong relationship and significant growth in our affiliate sales”