South African budget carrier Kulula is to boost its sales reach through the trade with a multi-year distribution deal with Sabre.
The agreement includes selling the airline’s ancillary products and services in the GDS.
The airline’s fare and schedule information will be available to Sabre-connected travel agents worldwide, with real-time seat availability.
Kulula, owned by South African carrier Comair, operates almost 400 flights a week across 16 domestic routes.
Sabre airline distribution commercial director Hamish Broom said: “Kulula is a growing and important carrier in the region and we look forward helping them with their continued expansion plans by providing them access to the broadest travel audience.”
Sabre’s distribution agreement with Kulula further expands the number of low-cost airline carriers that have signed distribution agreements, proving the value of the GDS.
The airline’s sales and distribution executive manager Brian Kitchin said: “Sabre is a great business partner and we know that using its technology will only help Kulula in its growth.
“We are pleased to expand our relationship with Sabre and look forward to continued success.”