Dublin-based OpenJaw Technologies has unveiled a new travel retailing platform and brand identity at this year’s ITB trade show in Berlin.
The technology specialist says its t-Retailing platform has been specifically developed for travel to address four main principals: inspiration, personalisation, differentiation and conversion.
In an announcement today the firm said it “has been developed to address the sales challenges specific to the travel industry, and emulates the approach of the online retailing giants by focusing on the retail chain and customer interactions”.
The t-Retailing platform will be marketed to airlines, OTAs, loyalty programmes and hotel companies having been developed in partnership with a number of airlines. OpenJaw promises announcements on these partners “imminently”.
Kieron Branagan, chief executive of OpenJaw, said: “We believe that t-Retailing outlines the key factors that will drive the next curve of commercial opportunity for travel businesses.
“In order to capitalise on this we have developed the t-Retail Platform so our clients can readily overcome the challenges and complexities unique to our industry. In so doing they will be well placed to match the phenomenal online success of companies such as Amazon.”
The t-Retailing platform has been developed to improve the management and curation of content so websites can not only offer inspiration to their visitors but also a more personal experience.
OpenJaw said it comes with intelligent and searchable promotion capabilities, dynamic graphical visual display functionality like a calendar-based display of promotional content and location-based search and browsing.
The platform also includes functions to manage and curate user-generated and third party content and social media sharing capabilities.
To aid personalisation, it allows customer profiling and identification and it can modify the product mix based on consumer behaviour offering personalised search and site navigation.
The system also allows firms to control their supplier relations and product offering and yield manage in real time and boost conversions with cross- up- and switch-sell capabilities.
It also configures with all forms of payment type including online, offline, redemption booking, deposit, cash, high street, payment process handling, pre and post pay.
OpenJaw added t-Retail is a powerful business analytics tool that continuously monitors its performance and feedback to allow ongoing testing and innovation.
It also claimed the integrated single platform approach will provide a seamless user experience for customers across their entire online journey regardless of product type or source.
As part of the rebranding OpenJaw has unveiled a new corporate logo and website for which a resource section is being developed.
It said the ‘open ball’ icon in its t-Retailing platform indicates how the firm is prompting how it has technology at its core and its new strapline ‘powering the possible’ reflects how it wants to strive to fulfil travel firms’ online ambitions.