The service is offering passengers Airmiles for tickets purchased via the site and claims to simplify the booking process by offering ‘one-click’ access to fares by price as well as route.
MyTrainTicket displays all fares available across Advance, Off Peak and Anytime categories as well as displaying whether two singles or a return are better value.
Executive chairman Robin Wells said currently less than 15% of rail tickets were booked online representing huge potential.
He also anticipated savings of up to 80% for businesses buying tickets in advance compared with on the day of travel.
MyTrainTicket also enables travellers to add a ‘Plusbus’ ticket providing bus and tram travel within city destinations.
The service has also been designed to take advantage of mobile ticketing and smartcard developments once those technologies are released.