Cheapflights has revamped its offers pages to improve navigation, make flight offers and search-by-date functionality more prominent and provide information faster.
Francesca Ecsery, Cheapflights global sales manager, said: “The new pages include one headline deal per brand in the first view, with more deals shown per brand within a list when they are available.”
Advertisers would receive more qualified leads as a result of the redesign and easier navigation, she suggested.
The revamped pages were tested in August and have now been opened to all users. The company is encouraging feedback on the new pages and carrying out user surveys to gauge areas of the site that can be improved.