Fly.com will not acquire to gain traction in Europe

Fledgling meta search engine fly.com is hoping to grow in Europe “organically” when it launches this summer.


The Travelzoo-backed business, which launched in the US in February, enters a busy and growing market in the region but told Travolution last week it expected to utilise the reach of the parent company’s existing following to gain traction.


Brian Clark, senior vice president and general manager of fly.com, confirmed the site will launch under the fly.com domain in the UK in the third quarter of 2009.


He added: “Travelzoo gives us the best opportunity to grow the business in Europe.”


Cross-promotion of the new fly.com site is expected to feature heavily on the existing Travelzoo subscriber emails and website, Clark told Travolution.


He added: “There are no plans to acquire other businesses.”


The deals publishing business has grown massively in the UK and across Europe in recent years, reaching 15 million subscribers globally to its weekly newsletter.


Around ten million of the current subscriber base are based in the US.


The news comes following recent attention on Kayak’s growth strategy for Europe after its most senior executive outside of the US, Faisal Galaria, quit amid concerns over how to expand in existing and new territories.

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