Expedia Distribution today announces a white label partnership with UK based Click4Carbon.com, the environmentally friendly web search portal which helps individuals, schools and businesses to reduce their carbon footprints.
As part of the deal, Click4Carbon.com users will be able to book worldwide hotel accommodation and car hire with Expedia, accessing the world’s largest travel company’s market leading offering, through a tailor made white label portal at click4carbon.com.
Click4Carbon will then use revenue after costs that it earns through this white label portal to fund environmental projects managed by the Plant a Tree Today (PATT) Foundation.
Tamer Tamar, vice president and managing director of Expedia Distribution, said: “Expedia works with a number of socially responsible businesses on a worldwide basis such as TerraPass, UNESCO World Heritage and Global Giving. We are pleased to continue to make a difference by adding Click4Carbon to our portfolio of partners.”
John Russell, managing director at Click4Carbon, said: “At Click4Carbon, we have always wanted to spread the message that you do not have to make wholesale changes to your lifestyle to reduce your carbon footprint and protect the environment. Small steps can make a major difference.
“By partnering with Expedia, our users will be able to make bookings for hotels and car hire in the same way as they always would, the difference is that they will have the knowledge that by using our portal they will be helping to fund reforestation and environmental projects.”
The new partnership with Click4Carbon continues to enhance Expedia Distribution’s diversification with partners that sit outside the travel arena. Expedia Distribution currently works with many white label partners across the globe including Eurostar, Lonely Planet, Formula1, fish4 and Sky as well as over 17 airline partners throughout EMEA including Norwegian Air Shuttle, SAS and bmi.