Travel firms should refrain from cutting jobs because of the recession and look elsewhere to save money, says the head of the Pacific-Asia Travel Association.
PATA president and chief executive Gregory Duffell appealed to bosses not to axe staff.
He told the ASEAN Tourism Forum in Hanoi: “Every chief executive talks about their staff being their company’s most important asset. Then they go to the board and show staff costs as a liability.”
Duffell insisted: “Companies should move staff from the liability to the asset-side of the balance sheet. Do not lay off staff – keep them.”
He added: “Certainly cut perks. Maybe negotiate cuts in salary, but keep your staff and empower them to cut costs.”