Worldreviewer plans to reward its expert bloggers with a share of advertising revenue.
The online culture and experience specialist has unveiled a ‘blog of blogs’ area on the site aggregating content from invited expert bloggers into one place.
Worldreviewer publishes the first few paragraphs of the articles and then links back to the original site.
The company has just sealed a deal with Google to feed advertising revenue through to the experts.
According to managing director James Dunford Wood, there are also plans to reward them with revenue from Worldreviewer’s cost-per-click ads to encourage them to post material on the service.
Dunford Wood said the focus for the next six to nine months would be on getting more expert user-generated content on the site.
“These are people who have a particular knowledge so it is fair to incentivise them. It’s only to people we invite to submit blogs.”
There are currently about 250 experts and World Reviewer wants to recruit up to 1,000 within a year.
World Reviewer has also developed a subsite for special deals at www.affordable-travel.co.uk