EasyJet has adopted mobile check-in technology firm Jumio’s card scanning product after seeing success with the company’s ID scanning technology Fastfill.
The card scanning product, BAM Checkout, is designed to make purchasing tickets a simple, secure and swift process for passengers.
In 2014 easyJet launched a new mobile check-in service powered by Fastfill which immediately extracted and populated relevant passenger data, including passport numbers into the check-in form.
Data showed that the new system was able to reduce average mobile check-in times by 83%, from around two minutes to 20 seconds. Following this the carrier approached Jumio to explore ways to bring the same check-in experience to flight booking and the firms integrated BAM Checkout into the easyJet app.
With this technology the airline’s customers tap the scan on the mobile check-out form and hold up their credit card to the mobile device’s camera.
The scanning process is completed in a matter of seconds and then auto-populates checkout fields with the information needed.Since launch two weeks ago easyJet has seen 30,425 payment card scans.
Catherine Hickey, EMEA vice president sales at Jumio, said: “Industry leaders have recognised that consumer experience innovations can be powerful differentiators that attract and retain customers.
“Jumio offers airlines a simple way to put a smile on their passengers’ faces by saving them valuable time at each and every stage of their booking.”
James Millett, head of digital at easyJet, added: “At easyJet we’re all about making travel easy and after the hugely positive feedback we got from our new check-in process, the next step was to bring Jumio’s scanning technology into the booking process.”
Jumio, which works with other travel firms including United Airlines and Bravofly, is at Travel Technology Europe 2016 on stand T250.