Online travel agency TravelRepublic is to use its alliance with GDS giant Worldspan as a springboard to roll out the brand into new markets.
The deal will help the business move not only beyond offering short-haul beach holidays but also launch the brand away from its traditional UK consumer-base, the agency told Travolution this week.
Finance and operations director Kane Pirie said: “One deal, one connection, and we’ve got access to a vast array of scheduled airlines we never had before. This means we can start offering city breaks – Paris, Venice, New York – as well as long-haul destinations.”
He hinted that this might lead to shift in the focus of its online marketing. “We think it might now be economical to market on destinations now we’ve got a broader offer,” he said.
The joint release from Worldspan and TravelRepublic mentioned that the OTA wanted to launch the brand in other markets. Pirie said that the Worldspan deal would help this expansion, but said there was still “a lot more to do”.
He said that Germany was “the obvious choice” for its first non-UK presence.
In terms of current trading, Pirie said that Travelrepublic “is significantly up on last year” despite the current economic climate.