Bookable Holidays is seeking to move consumers away from just focusing on price with a compare function on its website.
The technology on bookableholidays.co.uk enables consumers to put a number of holidays into a shortlist area and compare them across a series of criteria including accommodation rating, arrival and departure times and airports, duration and price.
The compare feature also helps consumers drive down the search making them more likely to book.
Further enhancements to be introduced in the coming weeks include functionality enabling consumers to save their holiday shortlist as well as e-mail it to friends and family.
Bookable Holidays has also recently introduced an alert function allowing surfers to enter the price they would be prepared to pay for a holiday and receive an alert if the offer falls within the price.
Jason Dwyer, managing director of the call-centre based company, said: “We can take what people are asking for and what they are interested in, analyse it and identify business opportunities.”