Booking.com has launched a pilot of a new responsive destination guide app.
CityBook is available for Paris, London and Amsterdam and aims to combine “inspiration, planning, navigation and experience all in one place”.
The app has been developed to help travellers once they have arrived in their destination by providing curated recommendations of things to do, showcasing local offers and discounts, and providing content to help users make decisions.
“Exploring these new functionalities and a more connected in-trip experience through a pilot product like CityBook, enables us to innovate quickly, collate learnings and iterate in an even more agile fashion and with a heightened level of focus,” said Ram Papatla, vice president of experiences at Booking.com.
“Based on how travellers engage with CityBook, it will evolve further with various features potentially being incorporated into the core Booking.com app.”
Booking.com hopes the app will help them better understand what is most relevant for consumers in-destination. The CityBook products, content and features that consumers like best will then be rolled into the core Booking.com app.
CityBook will take multiple factors into account to make contextually based recommendations in order to help travellers get the most out of their trip. The technology that powers CityBook limits the need for travellers to plan extensively in advance, as it brings together research all into one place with its instant recommendations.
“With CityBook, we want to put all the best possibilities for experiencing a city in the palm of your hand. Bouncing between dozens of sites and apps to get the best information and then still having to book everything separately is not the most enjoyable or seamless process,” added Papatla.
“We want to help people focus on the fun part of travel planning – inspiration – and make the booking and organization for a trip a snap, with actionable content that’s all bookable in a couple of taps and all conveniently organized in one place.”