Online travel agent Travel Republic has agreed a sponsorship deal with ITV’s Saturday night prime time dating show Take Me Out.
The deal will see the brand promoted via ‘idents’ during ad breaks and it will also feature on ITV.com and across Take Me Out social media channels with branded posts.
Travel Republic will showcase the range of destinations it has available as couples find their holiday match in Take Me Out-style by switching off lights if they ‘no likey’.
Britain’s Got Talent finalist, comedian Kojo Anim, will feature as the face of Travel Republic, as he encourages and helps couples choose which holiday is right for them.
Marketing director Christian Poole said: “We are delighted to sponsoring such an iconic TV programme that is loved by a wide variety of audiences.
“Take Me Out is the perfect match for Travel Republic, as the TV show celebrates the fun and enjoyment in making decisions, just like when you are booking a holiday.”