SeatGeek agrees event ticket distribution deal with Coras

Clients include Premier League football clubs and West End theatres

Mobile platform for sporting events, concerts and theatre event SeatGeek has agreed a distribution deal with Dublin-based Coras to get its content on leading online sites.

Coras offers a single API connection to allow suppliers to access and its range of retailers includes Ryanair.

SeatGeek Enterprise said the deal means its clients will be able to reach hundreds of millions of new customers each year building new channels to gain incremental sales.

SeatGeek’s UK-based clients including Premier League football clubs and West End theatres will be able to sell seats via the Coras platform on a growing number of travel distribution partners.

All digital sales of primary ticket inventory can be managed by SeatGeek’s SRO technology and its open distribution network.

In September, SeatGeek announced the launch of SeatGeek Open in the UK, giving its clients the ability to directly sell tickets with no need for additional software or integrations. Coras is one of the first partners to integrate with the SeatGeek Open UK ecosystem.

Mark McLaughlin, chief executive of Coras, said: “We’re excited to partner with SeatGeek so that its clients can sell tickets through a network of the world’s biggest online brands.

“Consumers want to be able to purchase the tickets they want through the sites they already use, and now our travel partners can now offer customers tickets for Premier League Football that match their travel destination and dates.”

Lee Moulton, SeatGeek director of partnerships, added: “It’s amazing to work with a company like Coras, who sees the value of an open ticketing ecosystem that benefits customers and clients alike.

“Thanks to our integration with Coras the selection of SeatGeek Open distribution partners continues to grow, giving our clients the opportunity to reach new customers.”