Air France-KLM and hospitality group Accor have announced a new program for customers to earn dual rewards when travelling with both companies.
Officially launched on June 20, the dual reward scheme Miles+Points allows members of the Flying Blue and Le Club AccorHotels loyalty programs to simultaneously receive miles and points for each hotel stay each flight.
Customers will earn 0.5 points per euro spent on flights and 1 mile per euro spent on hotel nights. These are in addition to regular miles and points earned when flying o booking a hotel.
The points and miles can also be converted from 4000 miles to 1000 points or 2000 points to 1000 miles.
Sebastien Bazin, Accor chairman and chief executive officer, said: “The partnership between Air France-KLM and Accor has been enhanced for the benefit of our most loyal members. It brings together two formidable players in global tourism and rewrites the rules of loyalty building.
“The radical transformation of Accor’s lifestyle loyalty program, embodied by the future brand ALL – Accor Live Limitless – will bring to life our “augmented hospitality” strategy and extend beyond mere hospitality and into the day-to-day lives of its members. This major partnership will contribute to realizing this promise, leveraging the international footprint of both Groups.”
Members have to link their accounts on flyingblue.com or on Le Club AccorHotels website to begin earn from Miles+Points. After registering, the points and miles will be rewarded automatically.
Benjamin Smith, Air France-KLM, added: “Meeting and exceeding customer expectations is our goal. Adding more options to earn and redeem Flying Blue Miles was a key driver for the development of Miles+Points, and we are glad we could develop this together with our partner Accor, for the benefit of our joint customers.
“We aim to position Flying Blue as a leading airline loyalty programme by continuing to enrich the customer journey at every step.”