Travel customer inspiration and retention platform Sujester has struck a deal for New Zealand travel agent House of Travel to use its technology.
A pilot of the start-up’s platform is due to go live with House of Travel, New Zealand’s largest travel agency chain with over 75 retail stores, in June.
The firm will use the platform with a small subset of their stores initially will roll out across its business if the pilot proves to be a success.
Tim Paulsen, House of Travel e-commerce director, said: “We see customer retention as vital for our business, and think that Sujester’s tool can be a great way to drive this.
“Their unique approach of curated content and smart technology will help our customers discover new and exciting experiences and plan their dream travel future, providing us valuable data for lifetime marketing.”
Sahil Shah, Sujester chief executive, added: “We’re hugely excited to work with a client of this size, and to roll out a highly customised version of our platform.
“We believe our platform will help House of Travel inspire customers more effectively, better capture their wider travel aspirations and ultimately lead to both increased customer lifetime value and growth via digital word of mouth”.
London-based Sujester was founded in 2016 and has deployed its platform for travel trade customers in the UK, Australia and the USA.
The firm says its GDPR compliant tool helps travel agencies, tour operators and tourist boards to inspire their customers, help them create bucket lists and plan their next three to five years of travel.
House of Travel is the third largest travel organisation in the Asia Pacific region with a number of brands and businesses in both New Zealand and Australia.
It has 75 stores, around 2,000 employees, and a number of sub-brands, including leisure retail, business travel and Mix and Match, an OTA.
It was also the official travel agent from New Zealand for the 2014 Commonwealth Games and 2016 Olympic Games.