New Zealand online travel booking and expense management specialist Serko is to start trials to bring in more airline rich content supplied by Routehappy.
The new trial will see Serko test Routehappy Hub UPA (Universal Product Attribute) and UTA (Universal Ticket Attribute) content in Serko’s new premium online corporate booking tool, Zeno which is in beta testing with selected clients.
After integrating Routehappy Scores & Amenities (S&A) into itineraries in Serko Online and Zeno, Serko has added UPAs, which visually showcases in-flight features through descriptive text, photos and videos.
Routehappy’s UTAs display ticket benefits and restrictions, like seat selection, baggage allowance, boarding priority and change information, in customer-friendly language into Zeno.
Routehappy said use of the rich content will help Zeno business customers to better understand their options and allows airlines reach business travellers with differentiated offerings.
Darrin Grafton, Serko chief executive, said: “Serko is constantly striving to make navigating the growing array of booking business travel options easier.
“Our expanded Routehappy subscription, together with our new booking platform Zeno, is another key value-add for Serko travelers and airline partners.
“The key shift with this partnership is to merge the airline’s dot com content into the business platform of the future. Serko has always been an innovator and this is just another example of us leading the shift to move this market forward.”
Robert Albert, chief executive of Routehappy, added: “Serko is leading the way in corporate travel innovation for Asia Pacific business travelers. With our expanded Serko partnership, airlines can now display targeted, differentiated merchandising to the most valuable business customers.”
Serko is the first Corporate Booking Tool to differentiate flight shopping by integrating Routehappy UPAs & UTAs. UPAs will be shown to users in search results, while UTAs will be presented when the fare or fare family has been selected.