Monarch has become the first airline in the world to reach half a million customer reviews on independent feedback provider Feefo.
The airline started using the global ratings and reviews company in December 2013, asking every customer who travels on a Monarch flight to rate their experience.
Over 90 per cent of its customers rated Monarch either ‘good’ or ‘excellent’ and Monarch has added more vegetarian and gluten free options, introduced free kids colouring packs and updated its website for smartphone use based on customer feedback.
To celebrate reaching the half a million mark, Monarch is giving away a pair of flights to the 500,000th reviewer, and another pair in a social media competition.
Monarch staff will be handing out limited edition branded sunglasses to holidaymakers at check-in at its five UK bases.
Robert Foulkes, Senior Digital & Marketing Manager at Monarch said: “We are very proud to be the first airline to reach half a million Feefo reviews. Feefo has provided us with an excellent source of customer insight. This allows us to focus on our customers’ feedback – both positive and negative – and make changes where we can”.
Andrew Mabbutt, CEO of Feefo added: “We’re delighted that one of our longest-standing and biggest clients has reached the half a million reviews mark. Monarch has consistently had positive Feefo reviews and ratings from its passengers, and it is a great example of how brands can improve and grow their business by listening to the voice of the real customer.”
Feefo reviews are independently validated against reservations and guarantee every single review received is matched to a genuine Monarch customer.