EasyJet and the Netherlands Board of Tourism & Conventions have collaborated on a pop-up installation in London designed to inspire people to travel.
This week a mysterious easyJet plane aircraft appeared overnight in Shoreditch which is a portal to an immersive experience.
For two days (today and tomorrow), the free experience will take visitors on a whistle-stop tour through contemporary Holland guided by a cast of live actors.
Ian Cairns, Head of Brand and Marketing Services at easyJet, said: “Generation easyJet are adventure-seekers and this bespoke, immersive activation totally reflects the fun, energy, exuberance and inclusivity of our brand.
“We can’t wait for people to experience Holland’s amazing sights without leaving central London.
“We, along with our partners the Netherlands Board of Tourism & Conventions, wanted to bring something special to Londoners and show them first-hand what Holland has to offer to inspire them to travel.”
Those unable to experience it over the two days will still be able to see it via a 360 film – produced using the latest technology to capture immersive footage of the activation.
Sandra Ishmael, director UK & Ireland at the Netherlands Board of Tourism and Conventions said: “We are delighted to work with easyJet and Amsterdam Airport Schiphol to ‘bring Holland to life’ in such a unique and captivating way.
“The experience really showcases the true essence of Holland and why it continues to be such a major destination for visitors from the UK.”
Commissioned by easyJet, and in partnership with the Netherlands Board of Tourism & Conventions, the event was produced by VCCP Kin and experiential agency Bearded Kitten.
The 360-video was developed in partnership with Bearded Kitten and Motion Pixel.