HBX rolls out Bedsonline+, new booking solution for travel advisors

Build complex, end‑to‑end trips with added value

HBX Group, a B2B travel technology marketplace, has launched Bedsonline+, its new booking solution for travel advisors. 

Positioned as a consolidation of the Bedsonline proposition, the tool aims to bring together - and, with the help of AI, orchestrate - all the elements needed to build a complete, complex trip within a single solution.

HBX says it has built Bedsonline+ by combining a catalogue of premium and luxury accommodation, experiences and activities, as well as mobility solutions.

The tool offers AI‑driven packaging and itinerary‑building capabilities, along with data analysis to identify emerging trends. 

The “+” iteration is designed to expand the existing Bedsonline experience, updated in March, with a broader product catalogue and strengthened services.

Bedsonline+ is intended to address rising demand from travellers for personalisation and flexibility and the resulting need for agents to produce more sophisticated, faster recommendations. 

For HBX, the move is also a bid to establish itself as a complete B2B technology platform rather than solely a hotel distributor.

“Bedsonline+ is about embracing the current AI revolution and making it simpler for travel advisors to benefit from everything we’ve built over the years. 

"We’ve continuously invested in expanding our products, technology and services, always guided by the evolving needs of our partners and the fast-changing expectations of travellers, who are increasingly seeking sophistication, attentiveness, and flexibility," said David Amsellem, Chief Distribution Officer at HBX Group.

"Today, we’re bringing those investments together into a clearer proposition that makes it easier for travel advisors to create more value for their clients and unlock new opportunities for growth."