Malaysia Aviation Group’s four-way digital collaboration ‘groundbreaking’

Adobe, Google, Skyscanner and Visa team up with the airline cohort

Malaysia Aviation Group (MAG) has pulled off a landmark collaboration, becoming the first airline group globally to unite four of the most influential names in e-commerce and technology.

This landmark partnership with Adobe, Skyscanner, Google and Visa, marks a pivotal milestone in MAG’s journey towards its ambition to be recognised among the world’s leading aviation groups. 

By uniting best-in-class expertise in metasearch, personalisation, digital engagement and payments, the collaboration is set to redefine how travellers discover, engage with and book their journeys — delivering a seamless, data-driven and customer-centric travel experience.

Clarence Lee, group chief digital & IT officer of Malaysia Aviation Group, said of the move: “This is far more than a collaboration — it is a quantum leap in creating a truly frictionless online travel experience. 

“By partnering with global leaders such as Google, Skyscanner, Adobe and Visa, we are building the digital backbone that will make every MAG journey more seamless, personalised and rewarding for customers worldwide — transforming how they discover, interact with and book their travel.”

Dersenish Aresandiran, chief commercial officer of airlines from Malaysia Aviation Group (MAG), added: “This partnership is not only about strengthening MAG’s digital edge, but also about transforming the entire customer journey – from inspiration to booking and beyond.”