PriceLabs launches Listing Optimizer to boost ad visibility

The artificial‑intelligence‑based tool is built to enhance short‑term rental listing performance

PriceLabs, a specialist in revenue management for the short‑term rental sector, announced in early February 2026 the launch of Listing Optimizer, an AI‑powered tool designed to help hosts and property managers improve the visibility and conversion of their listings.

PriceLabs is rolling out Listing Optimizer, an artificial‑intelligence‑based tool built to enhance short‑term rental listing performance. Aimed at estate agencies as well as individual hosts, the tool reviews key elements of listings — titles, descriptions, photos and amenities — to generate immediately actionable, data‑backed recommendations.

The promise is to make listings more visible in search results and better aligned with guest expectations, in order to drive bookings. With AI‑led optimisation of listing content, Listing Optimizer complements PriceLabs’ dynamic pricing expertise.

“Optimised pricing only has an impact if your listing is visible,” explains Richie Khandelwal, President and Co‑Founder of PriceLabs. “With Listing Optimizer, we go further. The tool identifies what holds a listing back and, thanks to AI, proposes concrete improvements to attract more guests and increase bookings. The goal is to unlock listing performance, improve visibility, and contribute to our customers’ revenue growth.”

Unlocking the commercial performance of properties

Listing Optimizer draws on PriceLabs’ data and proprietary algorithm to compare each listing against the top‑performing listings in its local market. In seconds, users receive personalised recommendations — whether that means reworking a title, clarifying a description, or highlighting the most sought‑after amenities. Multi‑property managers can prioritise where to act first. Rather than generic advice, PriceLabs promises recommendations tailored to the local context and real competitive set.

This launch comes at a time when competition is intensifying on major platforms such as Airbnb. Even with a competitive price, a listing can underperform if its presentation lacks clarity or appeal. By combining pricing optimisation and listing optimisation, PriceLabs aims to “unlock” commercial performance. The dual objective is to strengthen visibility in platform search results and improve conversion — from listing view to completed booking.